Cookie Policy
This policy explains what cookies we use, why we use them, and how you can manage your preferences.
Last updated: February 2026
This Cookie Policy explains how Rubli uses cookies and similar technologies on the website located at www.rubli.co (the "Website"). It explains what cookies are, how we use them, and how you can manage your preferences.
1. Who We Are
This Website is operated by:
Rubli Solutions Limited
Company number: 14362419
Registered in England and Wales
128 City Road
London
EC1V 2NX
United Kingdom
Rubli also operates through:
Rubli Solutions (Pty) Ltd
Registration number: 2019/407623/07
22 Magwa Crescent
Waterfall City
Midrand
1682
South Africa
References in this policy to "Rubli", "we", "us" or "our" refer to one or both of these entities as applicable.
If you have questions regarding this Cookie Policy, please contact us at info@rubli.co.
2. What Are Cookies
Cookies are small text files placed on your device (computer, tablet or mobile phone) when you visit a website.
They are widely used to enable websites to function properly, improve user experience, analyse website usage and support certain features such as remembering preferences.
Cookies may be stored for the duration of your visit (session cookies) or remain on your device for a longer period (persistent cookies).
3. Legal Basis for Cookies
Under UK data protection law and the Privacy and Electronic Communications Regulations (PECR):
- Strictly necessary cookies may be placed on your device without your consent because they are required for the operation of the Website.
- Analytics, marketing and other non-essential cookies are only placed on your device after you have provided consent through the Website's cookie banner.
You may withdraw or change your cookie preferences at any time.
4. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential cookies: These cookies are required for the Website to function properly. They enable core functionality such as remembering your cookie preferences and supporting essential site operations.
- Analytics cookies: Analytics cookies help us understand how visitors interact with our Website, including which pages are visited and how users navigate the site. This information helps us improve the Website and the user experience.
- Marketing cookies: Marketing cookies are used to measure the effectiveness of advertising campaigns and to understand when visitors arrive at our Website from advertising platforms.
- Fraud prevention cookies: Fraud prevention cookies help protect our advertising campaigns and systems from automated traffic and click fraud.
5. Cookies We Use
Below is an overview of the cookies used on this Website.
Essential Cookies
These cookies are necessary for the operation of the Website and cannot be disabled through the cookie banner.
| Cookie | Purpose | Duration |
|---|---|---|
| cookie-consent | Stores your cookie consent preference so the cookie banner does not reappear on each visit | Persistent (local storage) |
| nf_ab | Assigns users to A/B testing variants to ensure a consistent experience | Session |
Analytics Cookies
We use Matomo, a privacy-focused analytics platform that helps us understand how visitors use the Website.
Matomo is configured to prioritise user privacy:
- IP addresses are anonymised
- Data is not shared with third parties
- The browser Do Not Track setting is respected
| Cookie | Purpose | Duration |
|---|---|---|
| _pk_id.* | Recognises returning visitors in anonymised form | 13 months |
| _pk_ses.* | Stores temporary session data for visit tracking | 30 minutes |
| _pk_ref.* | Stores referral information for the current visit | 6 months |
Marketing Cookies
Marketing cookies help measure the effectiveness of advertising campaigns and track conversions from advertising platforms. These cookies are loaded through Google Tag Manager and are associated with services provided by Google.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Tracks advertising conversions | 90 days | |
| _gcl_aw | Stores Google Ads click information | 90 days | |
| gac* | Stores campaign-related information for advertising measurement | 90 days |
Google Tag Manager itself does not set cookies but controls when third-party scripts are loaded. For more information, please refer to Google's privacy policies.
Fraud Prevention Cookies
We use ClickCease to help detect and prevent fraudulent or automated advertising traffic.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _cc_id | ClickCease | Identifies visitors for fraud detection | Session / up to 1 year |
| _cc_cc | ClickCease | Stores click fraud detection data | Session / up to 1 year |
6. Third-Party Cookies
Some cookies on this Website are set by third-party services that help us operate the Website or measure advertising performance. These may include services provided by:
- ClickCease
These third parties may process information according to their own privacy policies.
Some providers may process data outside the United Kingdom or European Economic Area. Where this occurs, appropriate safeguards are implemented in accordance with applicable data protection laws.
7. Managing Your Cookie Preferences
When you first visit the Website, a cookie banner will allow you to choose whether to accept non-essential cookies.
You can:
- accept all cookies
- reject non-essential cookies
- customise your preferences
You may also withdraw or modify your cookie preferences at any time by adjusting the cookie settings available on the Website.
8. Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically:
- View cookies stored on your device
- Delete cookies individually or all at once
- Block cookies from specific websites
- Block third-party cookies
Please note that disabling certain cookies may affect the functionality of some parts of the Website.
9. Do Not Track
Our analytics platform respects the Do Not Track (DNT) setting in supported browsers. If DNT is enabled, analytics tracking will not occur during your visit.
10. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for operational, legal or regulatory reasons.
The "Last updated" date at the top of this page indicates when this policy was most recently revised.
11. Contact
If you have any questions about this Cookie Policy or how cookies are used on this Website, please contact us:
- Email: info@rubli.co
- Website: rubli.co/contact